Vice President of Marketing
As Vice President of Marketing, Carla advances Toro Development Company’s community engagement and marketing efforts, leading project teams engaged in branding, digital marketing, social media, PR, hospitality and events. Carla’s role is of the utmost importance to TDC projects, as she oversees all community building initiatives and ensures the spaces between the buildings are activated from morning to night, seven days a week.
Prior to joining TDC, she served as Director of Marketing for North American Properties where she managed the planning, development and implementation of award-winning integrated marketing strategies at Atlantic Station, Avalon, and Colony Square.
Carla serves as co-chair for City The Gathering, City of Refuge’s annual fundraiser that has raised more than $5 million since 2015. Carla graduated from Auburn University with a Bachelor of Science in Marketing.