In 2010, Mark Toro and his team led the turnaround of Atlantic Station, a 1.3 million-square-foot mixed-use development in Midtown Atlanta, doubling the asset’s value without laying a single brick. Instead, repositioning efforts focused on refreshing the tenant mix, introducing a five-star hospitality program, adding 24/7 security and launching event programming. In addition to exceptional ROI, these efforts were successful in building community and enhancing the guest experience, defining Toro’s focus for future development ventures.
“What Mark and team have accomplished with great success and in a unique fashion is their ability to prioritize the people, not the places. Their model of infusing soul, heart, experience and hospitality into every aspect of their developments achieves an emotional premium that transcends the black-and-white financial metrics of asset valuation. When institutional investors visit these properties they see and feel that emotion, they know it creates real and meaningful value, and they are willing to pay record-setting prices to own it.”
Managing Director, Eastdil Secured
“The CBRE Global Investors investment in Atlantic Station was one of the most successful investments ever made by the firm; owing in no small measure to Mark Toro's steady hand at the helm of the retail. An amazing turnaround story.”
Head of Capital Markets Americas, CBREi